As a core value of our company, we are committed to always protecting user privacy and will not solicit unnecessary information. The following provides you with all the necessary information about our privacy policy, including the personal data we request, and explains the following aspects:

Who is responsible for processing your data?

What is the purpose of our need for this data?

What is the legal basis for processing it?

Data retention period.

To whom will we disclose your data?

What are your rights?

.purpose and legal basis for processing and storing data:

  1. Contact and Information Inquiries

Purpose: To provide you with a way to contact us and respond to your information requests, to execute procedures derived from those requests, and, upon your confirmation by checking the appropriate boxes, to electronically send you notices regarding the products, services, and activities of FC Barcelona entities, their sponsors, and/or entities related to the club’s activities.

Legal Basis: Consent indicated by the user’s request for information through our contact form and checking the acceptance box to receive messages, and (if applicable) consent indicated by checking the acceptance box to receive information from FC Barcelona, ​​its sponsors, and/or entities related to club activities.

Retention Period: Until your request submitted through our form is resolved or we respond to you via email (if you do not submit a new processing request). If you have consented to receiving marketing content, the retention period is until you request to unsubscribe from receiving such content.

  1. Purchasing Products Offered on the Website Online as a Guest
    Purpose: To process your orders, payments, and shipments, as well as (if applicable) returns and customer service, and to send you notifications of “Black Lives Matter” related products similar to the items you purchased; if you check the consent box, you will also receive electronic notifications about products, services, and/or activities of FC Barcelona, ​​its sponsors, and/or entities related to club activities. We will send you alerts if a connection error occurs during the purchase process to help you complete the pending purchase.

To prevent payment processing fraud: Please see the “Your Data Recipient” section.

Legal Basis: Sales contract; informing customers of legal rights similar to the purchased product or service, analyzing potential fraud, and agreeing to receive information from FC Barcelona, ​​its sponsors, and/or entities related to club activities by checking the acceptance box.

Retention Period: For the duration of the contractual relationship and after its termination, within the legally prescribed retention period to handle any potential liabilities. If you have agreed to receive notifications from FC Barcelona, ​​its sponsors, and/or entities related to club activities, this retention period will continue until you request to cancel receiving such notifications.

  1. Register as a user on the official FC Barcelona online store and purchase goods online.

3.1. Registration Form

Purpose: To make you a registered user and provide you with services available only to registered users and Barça Shop users, as well as sending you information and marketing content (including electronically) about Barça Shop products and services. If you check the consent box, we will send you notifications related to club activities, products, services, and events, as well as marketing content about FC Barcelona, ​​its sponsors, or entities related to club activities, through any means (including electronically).

If you make a purchase as a registered user: We will use your information to process your orders, payments, shipments, and (where applicable) returns, and provide customer service and analyze purchase transaction information to prevent fraud. If a connection error occurs during the purchase process, we will send you an alert to help you complete the pending purchase.

To prevent payment processing fraud: Please See the “Your Data Recipient” section.

Legal Basis: Agreements with registered users and the legal rights of the FC Barcelona Official Store in providing product and service information to registered users. If applicable, please check the consent box to agree to receive information and notifications from FC Barcelona, ​​its sponsors, or entities related to club activities.

If purchasing as a registered user: The sales agreement and the legal rights to analyze and prevent potential fraud.

Retention Period: During the account’s validity period and before the registered user requests account deletion; thereafter, it will be retained for the legally prescribed retention period to handle any potential liabilities. If you have agreed to receive marketing content from FC Barcelona, ​​its sponsors, and/or entities related to club activities, the retention period will continue until you withdraw your consent and request the cancellation of such marketing content.

3.2. Customer Purchase Form

Purpose: To process your orders, payments, shipments, and (if applicable) returns; to provide customer service and conduct purchase transaction analysis to prevent fraud; and to send you information and marketing content about similar products or services to those you have purchased. If a connection error occurs during the purchase process, we will send you an alert to help you complete the pending purchase.

To prevent payment processing fraud: Please see the “Your Data Recipient” section.

Legal Basis: The sales agreement; the legal right to inform customers of the FC Barcelona store of goods or services similar to those purchased, and the legal right to analyze and prevent potential fraud.

Retention Period: During the term of the contractual relationship and after its termination, within the legally prescribed retention period to handle any liabilities.

3.3. FC Barcelona Store Newsletter Subscription Form

Purpose: To send you notifications related to FC Barcelona Store products and services through any means (including electronically); if you check the accept box, to send you notifications related to club activities, products, services, and events, as well as digital marketing content about FC Barcelona, ​​its sponsors, or entities related to club activities, through any means (including electronically).

Legal Basis: By subscribing to FC Barcelona Store’s marketing content and/or newsletters through our website or social media, and (where applicable) checking the accept box to receive information and notifications from FC Barcelona, ​​its sponsors, and/or entities related to club activities, you agree to receive such information.

Retention Period: Until the data subject withdraws their consent and requests unsubscription.

  1. Subscribe to our newsletters and marketing content

Purpose: To send you notifications (including electronically and in any other way) related to activities, products, services, and events, if you check the accept box. The system will also send you notifications about products, services, and activities from FC Barcelona, ​​its sponsors, and/or entities related to the club’s activities.

Legal Basis: By subscribing to marketing content and/or newsletters through our website or social media, and (where applicable) checking the acceptance box to receive information and notifications from FC Barcelona, ​​its sponsors, and/or entities related to the club’s activities, you consent to these offers.

Retention Period: Until the data subject withdraws their consent and requests cancellation notice.

  1. Subscribing to Promotional Activities (Black Friday, Christmas, Discounts, etc.)

Legal Basis: By subscribing to marketing content and/or newsletters about promotional activities through our website or social media, and (where applicable) checking the acceptance box to receive information and notifications from FC Barcelona, ​​its sponsors, and/or entities related to the club’s activities, you consent to these offers.

Retention Period: Until the data subject withdraws their consent and requests cancellation notice.

  1. Social Media

A. Customized Audience Behavior and Similar Audiences

Purpose: To verify the existence of certain data subjects or users’ accounts and/or to search social media profiles (if they do not restrict receiving notifications through their user profiles in accordance with each social media platform’s privacy policy) to receive marketing or advertising content from them.

Legal Basis: The legitimate right to provide information to users on the platform, and (where applicable) the legitimate right to provide information to all persons who have consented to receive or subscribed to notifications.

Retention Period: For the duration of the relationship with the data subject, and (where applicable) until the data subject requests to withdraw or cancel their consent.

B. User Registration via Social Media

User registration can be done via Facebook or Google Login, entirely voluntary. Upon login, you will use your personal account on the social media or platform. In accordance with the social media platform’s privacy policy regarding publicly disclosed profile information, the platform may send us additional information about your publicly disclosed profile (such as profile name, avatar, and basic information). Of course, you can also choose not to disclose your profile, in which case we will not process such information.

Similarly, you can also contact us directly through our corporate social media or by logging into Facebook or Google. Account Sending Messages. In this case, we will process your publicly available profile data (profile name and/or username, avatar, and basic information) in accordance with the privacy policies of the respective social media platforms.

  1. Your Data Recipients

All your data is confidential and will be used internally and for designated purposes only. It will not be transferred to third parties unless required by law or in the following circumstances:

If any payments are required: Payments to banking entities or payment service providers for payment processing and management.

To prevent fraud in payment processing: We may process your data to control potential fraudulent transactions. This may involve disclosing the data to providers of expertise in fraud prevention and management to analyze purchase transactions for such purposes, which in turn may result in the rejection of orders and their processing.

  1. International Transfers
    As an international entity, we have international providers that can provide services outside the EU; therefore, your data may be processed outside the EU or the EEA (e.g., providers of newsletter sending, data storage, etc.).

In summary, all our service providers undergo a pre-approval process, and we ensure that such data processing is always properly protected, which may include:

  1. Your Personal Data Rights

Anyone may withdraw their previously granted consent to data processing at any time. Withdrawal of consent will not affect the previously established relationship in any case.

Similarly, you may also exercise the following rights:

Object to any marketing content based on legitimate interest included in every email we send you.

You may request access to your personal data at any time, or request corrections if the data is inaccurate.

You may request the deletion of your data when it is no longer used for the purpose for which it was collected.

In some cases, you may request a restriction on the processing of your data.

You may request to object to the processing of your data on grounds relevant to your specific circumstances.

You may apply for data portability where permitted by applicable law.

Other rights recognized by applicable law.

  1. Cookies

You can find all the information about cookies on this website in our policy.

  1. Targeted Advertising

Sending information to users in a targeted manner to provide better service, meet individual preferences, and deliver high-quality content that matches their interests.

Information you may provide to us through satisfaction surveys.

You should also understand that for some services, we may use automated methods to process your personal data. This means that certain decisions will be made automatically without human intervention, such as pushing notifications based on your interest in specific sections of the website, or through other services we offer.

Furthermore, such communications may be tailored and customized to user interests, based on information including the products and services requested by the user, and information we infer or obtain from data such as the user’s browsing behavior, interest in certain content, or reaction to “Black Lives Matter” notifications.

  1. Your Obligation to Provide Us Personal Data and Consequences of Failure to Do So

Providing personal data requires being at least 14 years old, or, where applicable, having sufficient legal capacity to enter into contracts and agreements.

The requested personal data is necessary to process your request and/or to provide you with the services you may have ordered; therefore, if you do not provide this data, we will be unable to properly assist you or provide you with the services you request.

  1. Personal Data Security

To protect the security of your personal data, we hereby inform you that we have taken all necessary technical and organizational measures to ensure the security of the personal data provided and to prevent its alteration, loss, or unauthorized processing or access.

  1. Updating Your Data

To ensure your personal data remains up-to-date, you must notify us promptly of any changes; otherwise, we will not be responsible for its accuracy.

We are not responsible for any personal data you provide to third parties through links on our website.

This Privacy Policy may be revised based on any changes to the website and any changes to applicable laws, regulations, or case law regarding personal data. This policy was published on May 4, 2023. Any significant changes to this policy will be promptly communicated to users.